Again, these are HOW the visitors got to your Yelp page. Those are sorted in the most likely order of most visits to least visits. Visits from other websites, most likely your own.Searches on Google (or other search engine) for your name or industry, leading to a result page or your profile.Searches on Yelp for your industry/service/product.Searches on Yelp for your business name.These organic profile views can come from a number of different sources, but here are the 4 most common ones: Your Yelp business section will show you the number of views that your profile received (user views).īefore you pay Yelp, those views are all organic views (when the bars are blue they become yellow when you’re an advertiser). Let’s take a step back and look at how Yelp works at a very basic level. We work with these numbers daily and it took a close look at our sales rep’s email to come to this realization. I’m going to share all of our numbers with you to help you gauge if an advertising campaign with Yelp is right for your business.
I’m going to give you cold, hard facts to form the basis of my opinions. We also like those same facts to dictate the decisions we make for our clients. We here at Motava like facts and details. I’m not saying the negative opinion is unfounded but very few share the right details. They don’t provide facts, don’t do the right data analysis or are simply basing their opinion from public opinion. You’ll find detailed recollections from small business owners crying to burn Yelp at the stake, citing bait and switch tactics, to lawsuits and coercion on review manipulation.īut, truly, many of the opinions out there are just as meaningless as the opinions of your sales agent. If you conducted a bit of research, you will come across a lot of negativity. We’ve seen others that were, well, not as successful. We’re running Yelp PPC advertising campaigns for a couple clients with good success and return on ad spend. Unfortunately, just like advertising on Angie’s List, the answer is…it depends. Conclusion – Is Yelp Advertising Worth It? The Auto-Bidding Switch Yelp Didn’t Tell you Aboutĩ. The Switch to Yelp PPC-based Advertising – Say NO to Yelp’s Impression-Based Ad ProgramĦ. Our Yelp Advertising Success – Behind the Numbersĥ. Paid Views with Yelp Advertising: Falsely Framed Upsell EmailsĤ. The advertising package they offer may even sound attractive.Ĭertainly, you know many of your customers tell you they found you on Yelp.Ģ. You have a Yelp sales agent calling you to advertise with them. The Yelp Advertising Exposé: The Most Complete Review of Advertising on Yelp
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